Which term describes starting new ventures and taking risks in business?

• A. Profit
• B. Employment
• C. Entrepreneurship and risk
• D. Wealth and quality of life

Answer: (C)

Entrepreneurship and risk describe the act of starting new ventures and embracing the uncertainties that come with pursuing new opportunities in business. Entrepreneurship is about spotting opportunities, assembling resources (like money, people, and ideas), and creating something new—such as a product, service, or business model. Because new ventures often face unknown demand and uncertain returns, taking calculated risks is a natural part of this process.

This term best fits because it directly captures both starting something new and the willingness to take on risk to make it happen. Profit describes earnings and is an outcome of business activity, not the act of creating ventures. Employment refers to people who work for a business, not the initiative of starting one. Wealth and quality of life are broader outcomes of business activity, not the specific process of launching ventures and taking risks.