Which of the following is a set of four financial goals?

• A. Maximise Profits, Increase Market Share, Increase Growth, Increase Share Price
• B. Reduce Costs, Improve Cash Flow, Diversify, Increase Dividends
• C. Cut Staff, Expand Overseas, Merge, Acquire
• D. Budgeting, Forecasting, Auditing, Reporting

Answer: (A)

A set of four financial goals focuses on targets that measure a business’s financial performance and value for shareholders. Maximise profits highlights profitability, a core financial outcome. Increasing market share shows how the business is expanding its competitive position, which often drives revenue and profitability. Increasing growth signals the company is scaling its operations and financial size, important for long-term performance. Increasing share price reflects investor confidence and the market’s view of future profits and value.

The other options tend to describe cost-cutting, expansion actions, or business processes rather than a clear quartet of financial performance targets, so they don’t fit the idea of four financial goals as neatly.