Which are forms of product differentiation?

• A. New Feature, New Version, New Product
• B. Lower price, faster service, bigger store
• C. More advertising, more packaging, more shelves
• D. Global expansion, franchising, licensing

Answer: (A)

Product differentiation happens when a business changes the product itself so it offers something distinct from competitors. Adding a new feature, releasing a new version, or introducing a new product are classic ways to alter the product’s attributes and create perceived value for customers. Lower price, faster service, or a bigger store change how the business competes, but not the product’s characteristics—these relate to price competition, service differentiation, or distribution. The combination of advertising, packaging, and shelves mixes marketing and distribution decisions rather than altering the product itself. Therefore, new feature, new version, or a new product best illustrate product differentiation.