What does targeting a mass market mean?

• A. Not targeting any particular group of people
• B. Focusing marketing on a single niche
• C. Targeting high-income consumers only
• D. Personalizing messages for a small audience

Answer: (A)

Mass market targeting means aiming a product and its marketing at as many people as possible, using a single, broad message that fits a wide audience. It relies on there being common needs or desires across a large group, so the business can manufacture at scale and use wide-reaching channels to reach customers. This is why “not targeting any particular group” fits—it's about broad appeal rather than focusing on a specific segment. The other options describe narrower approaches: choosing a single niche, targeting only high-income buyers, or personalizing messages for a small audience, all of which are opposite to mass marketing. A good example is everyday items like toothpaste that are marketed to a broad population with a generic, widely appealing message.