In a franchise arrangement, who benefits from using the brand name of the franchisor?

• A. Franchisor
• B. Franchisee
• C. Government Agency
• D. Supplier

Answer: (B)

In franchising, the brand name is a valuable asset that carries trust and recognition. The franchisee benefits most from using that name because it gives immediate credibility with customers, making it easier to attract business from day one. They also gain access to a proven marketing framework, standardized products or services, and ongoing support, which helps reduce the risk of starting a new venture.

While the franchisor does benefit from growth and royalties when more franchises use the brand, the direct advantage of using the brand name in daily operations goes to the franchisee. Government agencies and suppliers aren’t the primary beneficiaries in this context.