Geographic segmentation divides people by

• A. Location or region
• B. Age and income
• C. Lifestyle choices
• D. Purchase history

Answer: (A)

Geographic segmentation divides the market by where people live. Location or region shapes needs, preferences, and buying patterns, so marketers tailor products, prices, and promotions to different areas. For example, climate can drive demand for seasonal gear, or regional tastes can influence product lines and distribution strategies. This approach helps allocate resources efficiently by focusing on how location-based factors affect demand.

Other methods group consumers by age and income (demographic), lifestyle and values (psychographic), or past purchase behavior (behavioral). But geographic segmentation is specifically about geography—location or region—and how that shapes marketing decisions.