Define Vision?

• A. Shared sense of direction
• B. An organization's brand identity
• C. A competitive strategy
• D. A mission statement

Answer: (A)

Vision is a future-oriented statement that gives the organization a shared sense of direction and a long-term destination. It answers where the business wants to be in the future and helps align plans, priorities, and effort across teams, serving to motivate people toward that aspirational end. This distinguishes it from other concepts: brand identity is about how the company wants to be perceived externally, a competitive strategy focuses on how to compete in the near term, and a mission statement explains the organization’s purpose in the present. The best description of vision is that it provides a shared sense of direction for the future.