A focus on Economic, Environmental and Social performance is known as the triple bottom line.

• A. When a business has a focus on Economic, Environmental and Social performance
• B. A focus on profits only
• C. A focus on marketing strategies
• D. A focus on shareholder value only

Answer: (A)

The triple bottom line means measuring a business’s performance across three areas: economic (profit), environmental (planet), and social (people). The statement that describes a focus on Economic, Environmental and Social performance matches this idea exactly, so it’s the best choice. It emphasizes that success isn’t just about money; it also includes how the business treats the environment and people.

Focusing only on profits ignores the environmental and social dimensions, which is why that option doesn’t capture the broader concept. Focusing on marketing strategies or on shareholder value alone concentrates on specific functions or a single stakeholder group, not the balanced, three-part view that the triple bottom line represents.